Many of us will have seen a multitude of personality types, theories and tests to help you to get to know yourself and those you interact with better. We’ve taken out the noise and the endless profiles and have two distinct categories for business owners and for customers. The customer profiles can help you understand who you are talking to & how they would like to be treated.
What your customers think and why.
Plus how to appeal to them.
![Person at table smiling](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/small-business-toolkit/customer-type-cautious.jpg)
Cautiousness
Discover cautious customers’ shopping traits
![child playing with flower](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/small-business-toolkit/customer-type-loyal.jpg)
Loyalty
Learn what keeps loyal customers happy
![Sociality](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/small-business-toolkit/customer-type-social.jpg)
Sociality
See what social customers’ look for in a business
![-](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/small-business-toolkit/customer-type-impulsive.jpg)
Impulsivity
Find out more about impulsive customers