Ways to increase digital payments

The % of digital payments are the quartile averages from SMB survey responses. The points below the % is an illustrative list of digital payment characteristics for these SMBs.

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Beginner 43%

No payment card logo displayed
May charge minimums or surcharges
Payment card accepted at one checkout
Limited staff trained to accept cards
Discourage payment card use

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Novice 58%

No surcharge or minimums
Payment card logo displayed at checkout
Accept contactless cards
Payment card terminal visible to customers
All staff trained to accept cards
Website to promote business
Paper-based loyalty programme (i.e. punch card)

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Emerging Leader 66%

Cards accepted at all checkout lanes
Staff encourages payments by card
E-Commerce enabled website accepting payment cards
Digital loyalty programme
Customer’s name, emails and mobile numbers tracked

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Best in class 79%

Accept mobile payments (i.e. ApplePay, GooglePay)
Dedicated payment card only checkout
Online card-on-file for faster checkout
Mobile order ahead for restaurant take-out or in-store pick-up
Digital marketing programme via email, mobile (i.e. text) and website